A new soda called Turn On is an energy drink and aphrodisiac. It contains conventional energy drink ingredients, including guarana, ginseng and caffeine, in addition to erotic herbs. Turn On is available online and will soon be available in stores.

Also, Java Sutra publicly launched this week, a Portland, Oregon based company that has developed a coffee blend infused with Puruvian Maca. Cultivated in Peru for more than 6,000 years, Maca was first used in Incan fertility rituals and given to warriors for strength before battle. Recent clinical studies in Europe and South America support Maca’s claim to have a positive effect on sexual desire, according the Company.

Java Sutra also has social conscience bent, and donates 25 percent of its net profits to charities that aid communities in self-sufficiency.

A two-week supply of Java Sutra is $15.95 with free express shipping via their website.