WHAT SHOULD RADIOSHACK DO?
Sunday February 26th 2006, 1:11 pm

This week’s resignation of RadioShack’s CEO David Edmondson for allegedly lying on his resume is the least of the company’s worries. RadioShack’s shares have fallen about 43 percent since the start of 2005. In the era of big box retailers such as Best Buy, Circuit City, and even Wal-Mart dominating consumer electronics, how can RadioShack possibly be competitive in this sector? What is RadioShack’s competitive advantage besides offering a wide variety of hard to find batteries?

The company’s current turnaround strategy is to close between 400-700 stores, close two distribution centers, and focus on higher-margin, growth categories. Of course, focusing on higher-margin, growth categories sounds great, but that’s been the Shack’s strategy for several years!

Does anybody have any innovative ideas for how to resuscitate RadioShack? Please comment or email me. Thanks, Matt




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