A FRESH APPLICATION FOR A MORE ACCESSIBLE MUSEUM (and marketing imagination)
Friday August 11th 2006, 4:58 pm

Tate.jpg

Tate Britain displays British art from 1500 to today, and has devised a new way of viewing its displays with a range of themed ‘Collections’ on its website. The collections suggest a number of personal journeys you could take, reflecting different moods and enthusiasms, and offers you the chance to create your own collection. [Thanks, Reynold D'Silva]




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