There’s a must-read article on Campfire Media, the innovative advertising shop that is pioneering branded entertainment for viral marketing campaigns, in this month’s Fast Company. Movies and television shows already offer product placement opportunities for brands (a la Ford in Casino Royale), so why not create (as Campfire is doing) more compelling and immersive (and effective) entertainment experiences that are sponsored by brands?

The experiences Campfire create could be even richer and more dynamic. Imagine participating in a game where you actually have to participate in a heist, and then evade law enforcement in an Aston Martin in a simulated car chase, for example (a video game on steroids). Simply passively watching such things happen in a movie, if such an active and real entertainment opportunity existed, would be merely an artsy experience like watching plays. For more color on this, and to read my developing vision for next-generation entertainment, click here.

HAPPY THANKSGIVING!