I’ve been battling a cold and like lots of people I know, Airborne is in my arsenal.

What I find a bit interesting is the product’s marketing messaging.  Its primary marketing message is that it was “Created by a second grade school teacher.”

I get that a school teacher is exposed to many germs, but why would you trust your health to a second grade school teacher?

Wouldn’t you think it would inspire more confidence if it was created by phd medical health researchers?

Yet, Airborne has been extremely successful and generates several hundred million a year in revenue. Goes to show that having an independent, distinctive brand can trump the experts.