In Hollywood, most bars and clubs typically have a run of 2-3 years and then they shut down, remodel, and reopen under a new name (often with the same owner), and with a big, hyped opening. The bar literally stays fresh, and continues to maintain relevance and buzz.

What if a retail brand were to adopt this model?

Every three years, the company would launch with a new, fresh brand, and remodel the look and feel of its space, and would have a huge, hyped grand opening?