“Over the long term, the United States cannot kill or capture its way to victory.”

– Robert Gates

Why can’t we deploy the collective genius of Mad Avenue, to help win over the hearts and minds of those who hate us?

It seems to me that the ideals of peace, freedom, prosperity and democracy, as well as the substance of our foreign aid, non-governmental and academic assistance to those in need can easily win over the doctrine of terrorism, hate, and  tyranny.