Changing the layout of retail stores
Sunday February 22nd 2009, 10:23 pm

I’m sure you’re familiar with the experience of walking all around a store looking for things you need and rummaging through a pile of jeans or khakis or shirts trying to find your size.

Why are stores not segmented by size – rather than by style?

Imagine going to the section with your size and everything in that section fits?  And, I think it would increase store efficiency (often measured in sales per square foot) , because you can easily see an assortment of styles without having to walk around, which would inevitably result in missing things you may have otherwise bought.

And, it would free up sales people to help you rather than spend more than half their time re-folding clothes for display after people have rummaged through piles trying to find their size!

Also, in this scenario, why would mens’ sections need to be staffed – what do sales people do besides helping you find your size? (I’m assuming women probably shop differently).




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